Yuen, Chi Che
Yuen, Chi Che
Tong Bo Chu, China Expert
Tong Bo Chu, China Expert

Brief profile of Chi Che Yuen, founder of STR8consulting:

  • Born in Germany; parents from Guangzhou, China
  • Graduate economist (diploma in business administration and economics) with 13 years of professional experience in China and Europe
  • Professional experience in strategic consulting and market entry
  • Professional experience in international project management
  • Professional experience in strategic sourcing in the jewelry, fashion, cosmetics, consumer products, interior furnishings and luxury segment
  • Very good personal network in Europe and China & excellent connections with producers in China's Pearl River Delta region
  • Global citizen with excellent intercultural competence, optimistic realist with social competence and integrity
  • Mother tongue: German, Chinese, Cantonese; fluently in: English, French; basic knowledge of: Spanish, Italian

Professional career:



  • Foundation and management of STR8consulting
  • Strategic consultancy
  • Market entry China and Europe
  • Outsourcing, strategic buying, production, import & export
  • Quality control

Several SMEs in the luxury industry in Europe and China:

  • Strategic buyer with QC team in jewelry, fashion, cosmetics, consumer goods, interior furnishings and luxury segment
  • Consultant for market entry into China and Germany


  • Foundation and management of Life8Style - Charity-Online-Shop for jewelry and accessories

Phi-ton (China) Co., Ltd. in China: 

  • Event Manager of The Crystal Ball - Introduction of most exclusive luxury-charity-ball in the tradition of the Vienna opera ball in Canton, China 
  • Market analysis, strategic planning and organization, marketing and PR conception, implementation, controlling
  • Sponsors & contract negotiation with Lufthansa, Mercedes
    Benz, Bank of China, The Bank of East Asia, Guangzhou Daily, The Ritz-Carlton, Swarovski, Lions Club

Several SMEs in the luxury industry in Europe and China:

  • Strategic buying and QC for products of luxury industry, ladies fashion, jewelry 

Wellington International Co., Ltd. in China:  

  • 2007-2008: International Project Manager - Head of international projects with focus on China & Europe; Planning, budgeting, organization, marketing & PR, controlling of international projects with focus on fairs and exhibitions; Project management of Chinese business and luxury delegations
  • 2005-2007: Product Manager for Chinese furniture companies - Strategic advisory with focus on market entry; Creation and implementation of the action plan for
    process optimization, marketing management plan for product introduction, controlling, contract negotiation;
    Organization of fairs and exhibitions in Europe
  • 2000-2005: International Project Officer - Planning, organization and controlling international projects with focus on trade fairs, exhibitions and events in Europe; Organizer and guide of Chinese business and luxury delegations
  • 2000: Interpreter for Chinese/ Cantonese/ English/ German/ French during the World Exhibition EXPO 2000 in Hanover, Germany


Education & qualifications:


Graduation with honors (Diplom-Ökonom mit Prädikatsexamen) at Leibniz University of Hannover, Germany in May 2007; Diploma in economics, business administration and management; Majors:

  • Strategic marketing & management, e.g. international marketing with Prof. Dr. Klaus-Peter Wiedmann
  • Business management & organization with Prof. Dr. Claus Steinle, controlling and value added chain with Prof. Dr. Utz Claassen and group management & investment controlling
  • Economic Policy with Prof. em. Dr. Lothar Hübl  
Child with kite on the square of Temple of Heaven in Peking
Child with kite on the square of Temple of Heaven in Peking

Social commitment and goal in life:  


Chi Che Yuen is member of the Rotaract Club of Hanover and alumni of Friends of the Faculty of Economics at the Leibniz University of Hannover (Hannover FFW). One of her goals in life is the foundation of Global8Village - villages with an autonomous supply system for a retirement home and an orphanage as well as an international elite school.




Contact / 联系方法:


Fon: / 电话: 

+49 157 7709 8288


Email: / 电子邮件: